Agenda

Curated Sessions for Sales & Marketing

WEDNESDAY, OCTOBER 14

7 a.m. to 8:00 a.m.

Breakfast


7:00 a.m. to 9:00 a.m.

Registration Open


8:00 a.m. to 9:00 a.m.

General Session #3: Pardon the Economics


9:00 a.m. to 9:30 a.m.

Refreshment Break


9:30 a.m. to 10:30 a.m.

Breakout Sessions #1

#1A- COACHING: Coaching Change That Sticks - Leading Teams Through Uncertainty and Adoption

  • Ryan Voorhees: Vice President – Ag Lending, Compeer Farm Credit

#1B- SALES STRATEGY & ENABLEMENT: Micro-Economics - A Closer Look at the Ag Economy

  • Jackson Takach: Chief Economist & VP - Head of Farm & Ranch, Farmer Mac

#1C- CUSTOMER EXPERIENCE & MARKETING: Customer Experience as a Growth Strategy

  • Nikki Cox: Marketing Manager, Yosemite Farm Credit

10:30 a.m. to 11:00 a.m.

Refreshment Break


11:00 a.m. to 12:15 p.m.

Breakout Sessions #2

#2B/C- SALES STRATEGY & ENABLEMENT/CUSTOMER EXPERIENCE & MARKETING: Segment Smarter - Tailoring Strategy for Different Customer Types


12:15 p.m. to 1:30 p.m.

Lunch


1:30 p.m. to 2:45 p.m.

General Session #4: The JOLT Effect

  • Ted McKenna: Co-author of JOLT Effect and Activator Advantage, Co-founder/CEO, Activator Advantage

2:45 p.m. to 3:15 p.m.

Refreshment Break


3:15 p.m. to 4:30 p.m.

Breakout Sessions #3

#3B- SALES STRATEGY & ENABLEMENT: Sales Enablement Without the Big Budget - High-Impact Strategies That Work

#3C- CUSTOMER EXPERIENCE & MARKETING: Evolving Your Personal Brand - Staying Relevant Without Losing What Matters