Wednesday, October 22, 2025
10:45 a.m. to Noon
In this hands-on, scenario-based workshop designed specifically for sales leaders in the Farm Credit System, you'll step into the role of a strategic planner tasked with developing a targeted sales and marketing approach for a high-potential Commercial Market profile. Working in small groups, you'll analyze market data, identify growth opportunities, and build a plan that aligns with mission, brand, and borrower needs. This interactive session is designed to sharpen your strategic thinking and equip you with actionable insights to take back to your team.
