Session Description

Creating a Sales Culture and Identifying Market Opportunities

Wednesday, October 22, 2025

9:15 a.m. to 10:15 a.m.

When it comes to sales there are many techniques, styles and approaches that can translate into successful outcomes. What information or data is currently out there? What information may your Association already have that you can tap into? How can you use public data to cut to the front of the line for more target prospecting? How can data in conjunction with regional knowledge be a powerful tool for sales? This session will explore different datasets with agriculture that can be used to understand your marketplace as well as explore how data can be prevalent in prospecting to create a sales culture.

Learner Outcomes:

1. Understand the available public and licensable data sets in ag lending.
2. How you can use data to identify competitive opportunities.
3. How data can lead to driven prospecting through a targeted sales/marketing plan.
4. How you can build a sales culture through outbound prospecting.