Session Description

Critical Conversations: How to Have Them and Why You Should

Monday, September 22, 2025

1:45 p.m. to 3:00 p.m.

In the world of Ag Lending, conversations often go beyond numbers—they touch on livelihoods, relationships, and long-term trust. Whether you're navigating financial stress with a customer or balancing business with personal ties, these moments require clarity, empathy, and confidence.

This session equips Ag Lending professionals with practical tools to prepare for and engage in difficult conversations that matter. Participants will explore:

• What Makes Conversations Difficult: Understanding emotional and contextual triggers.
• Adjusting to Realistic Expectations: Setting the tone for constructive dialogue.
• A Communication Format for Before, During, and After Tough Conversations: A repeatable structure to guide your approach.
• Engaging Customers with an Open and Honest Communication Style: Building trust through transparency and active listening.

Designed to transform how you approach customer engagement, this session will help you lead conversations that are not only necessary—but impactful.